Food innovation and digital food trends was the topic of the workshop conducted by teampact in collaboration with ETH Juniors. They had approached us to facilitate disruptive idea generation in the context of an innovation workshop.
A preliminary market study laid the factual basis for the empathy phase of the design thinking process followed by in the 2-day workshop.
Led by teampact, a group of students and alumni set out to find the needs of today‘s consumer generation. Super illustrative and charismatic personas were created, from which specific and tailored problem statements could be derived.
We were happy to see how committed the participants approached the idea creation (probably the nice weather favoured it as well), producing a massive number of concepts in only three hours. The fact that we ran out of post-it showed the enormous power the teams had while dropping ideas. ;D
Next, the participants went through a multitude of prototyping iterations, from low to high fidelity including both role plays and integrated hardware prototypes. All, of course, with the spirit of hands-on and fast testing/validation. Here, a tangible functional prototype helped for gathering useful feedback from their “users” improving the quality and feasibility of the concepts.
Finally, the teams presented their ideas and business roadmaps in plenum to harvest applause and admiration for their concepts, implementable in the coming years.