Discovering the customer journey was the main part in this industrial cooperation. ETH Juniors hired two coaches of our team to help their partner developing the future marketing strategy by getting valuable insights of potential customers.
For that, the methodology of focus groups was used. Three different groups were interviewed in focus groups:
- People, who have never heard about this company,
- People, who have heard about the company and used their product one time,
- People, who are regular customers.
The main part of our job was to prepare these focus talks, moderate them and document all the findings. Due to the covid-19 virus, all the talks could not be held in person. The talks were finally held online in small groups of four people via Zoom.
A lot of valuable insights could be discovered through the focus group talks. The findings were submitted in a documentation and presented to the staff of the company.